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Agencies

Customer evidence you can stake a recommendation on.

Brief Juno on the positioning, proposition or creative in play. Juno interviews the customers you need to hear, follows the reasons behind their reactions and keeps findings tied to the source — so your team owns the strategy and can defend the evidence beneath it.

Brief Juno

What you can hand Juno.

The consequential questions you would brief a research partner to answer — with the interview evidence kept close enough to inspect and use.

Will this positioning land?

Check how a strategy actually lands before you stake a recommendation on it.

Open question →

Why did we win or lose?

Hear why the deal closed or slipped, straight from the people who decided.

Open question →

What unmet needs exist?

Surface the unmet needs and language that sharpen a client's strategy.

Open question →

How should we message this?

Find the naming, claims, and copy that actually move the audience.

Open question →

Will this campaign land?

Put concepts, claims, images and ads in front of customers — and learn what to sharpen before presentation.

Open question →

Watch the recommendation get tested.

Juno interviews customers about the positioning, proposition or work itself, follows contradictions and stays with the answer until the reason behind it is clear.

sample interview
When you first saw the new identity, what was your gut reaction?
Honestly it felt more premium — but also a bit colder than the old one.
Colder in a way that put you off, or just different?
…Put me off, a little. The old one felt like it was for me.
Followed the contradictionSurfaced the real risk

The story you present, built from all of it.

Juno weighs the recurring pattern against segment splits, contradictions and the cases that do not fit — keeping the support and the exceptions visible beneath the recommendation.

sample synthesis

What holds, and what breaks it

“Premium lands with current customers (8 of 11) — but the same cue reads as aloof to first-time buyers, and here are the cases that prove it.”
8 / 11 read it as premium
Moderate confidence, stated
Segment split first-time buyers diverge

The disconfirming cases

Debrief before you build the deck.

Ask why the pattern holds, where the audience splits and what would change the conclusion. Juno answers from the study so your team can sharpen the recommendation before it reaches the client.

sample debrief
What would make this positioning fail in the client room?
The promise lands, but first-time buyers read the tone as distant. I would keep the promise and change the welcome.
Ask next Show me the first-time-buyer quotes that challenge the recommendation.

Defensible, testable, and yours to present.

Evidence beneath the recommendation

Findings keep the supporting quotes and transcript context close, so the team can show its working when a sceptical client pushes.

Test the work itself

Put concepts, claims, images, ads, product pages and prototypes in front of customers, then follow the reasons behind their reactions.

Your strategy stays yours

Juno takes responsibility for the interview evidence and the first synthesis. Your team owns the strategic judgment, recommendation and client relationship.

25+ years of research craft.
Encoded into Juno.

Decades of specialist qualitative practice shape how Juno questions, interprets and reports. Read the published standards and judge whether the evidence is strong enough for the recommendation.

The questions agencies actually ask

Your team owns the strategy, recommendation and presentation. Juno keeps the interview evidence and reasoning close enough for you to inspect and build on.

Findings retain their supporting quotes and transcript context, and Juno's published Competencies page makes the interviewing standard available for review.

Turnaround depends on the audience, sample and study design. Brief Juno on the decision and deadline so the scope is clear before launch.

Yes — supported studies can put concepts, claims, images, ads, product pages and prototypes in front of customers rather than asking only in the abstract.

Language and interview-mode support vary. Scope the markets and format in the brief so coverage is explicit before the study launches.

Understand your client's before the recommendation is locked.

Brief Juno on the recommendation and bring the evidence into the room.

Brief Juno